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AAPI HERITAGE MONTH
In our first collaboration with CMB, we sought to elevate the brand’s significance during AAPI Heritage Month.
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The campaign’s central theme was to challenge and dismantle the negative stereotypes that have historically portrayed AAPIs as undesirable in the dating scene and instead, empower the AAPI community.
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VIRAL FULL SCALE CAMPAIGN
Building on the success of our initial campaign, CMB entrusted us with a larger-scale project, expanding our reach beyond our existing roster to source top tier influencers from around the globe.
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This initiative centered on altering the online dating narrative for male AAPIs, emphasizing Coffee Meets Bagel's unique value as the go-to app for long term relationships rather than casual encounters.
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