top of page
AAPI HERITAGE MONTH
In our first collaboration with CMB, we sought to elevate the brand’s significance during AAPI Heritage Month.
The campaign’s central theme was to challenge and dismantle the negative stereotypes that have historically portrayed AAPIs as undesirable in the dating scene and instead, empower the AAPI community.
VIRAL FULL SCALE CAMPAIGN
Building on the success of our initial campaign, CMB entrusted us with a larger-scale project, expanding our reach beyond our existing roster to source top tier influencers from around the globe.
This initiative centered on altering the online dating narrative for male AAPIs, emphasizing Coffee Meets Bagel's unique value as the go-to app for long term relationships rather than casual encounters.
bottom of page