NEOGEN Goes Global
How Uncharted Influencer Agency partnered with Coffee Meets Bagel to reshape online dating perceptions for male Asian American and Pacific Islanders
Expanding Neogen’s Reach in the U.S. Market
Uncharted was tasked in supporting a long-time partner of ours with expanding their reach into the U.S Market. They have been innovative in K-Beauty for years and we wanted to help their reach across US specific demographics.
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What we did
Partnering with Neogen for the long term, we built a strategic influencer campaign designed to drive awareness, trust, and engagement with U.S. consumers. Through carefully curated short-form content on TikTok and Instagram, we positioned Neogen’s skincare products at the forefront of the K-beauty conversation. We used a mixture of creators, those both leaders in the K-beauty category as well as some creators with a more comedic approach to allow for less crossover in audiences.
4.3M+
Total Views
Expanding Neogen’s brand awareness across key U.S. audiences.
334K+
Total Interactions
Expanding Neogen’s brand awareness across key U.S. audiences.
$10
CPM
Expanding Neogen’s brand awareness across key U.S. audiences.
$0.013
CPE
Maximizing cost-effectiveness while driving real engagement.
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Uncharted was tasked in supporting a long-time partner of ours with expanding their reach into the U.S Market.
4.2M+
Total Views
334K+
Total Interactions
Coffee Meets Bagel" is a dating app that focuses on providing users with a curated selection of potential matches each day
4.2M+
Total Views
334K+
Total Interactions
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Gatorade were looking for high-impact fitness influencers that could help with their campaign of sharing Gatorade Zero as...
12M+
Total Views
334K+
Total Interactions
Our Latest Projects
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NEOGEN GOES GLOBAL
Uncharted was tasked in supporting a long-time partner of ours with expanding their reach into the U.S Market.
4.2M+
Total Views
334K+
Total Interactions
CoffeeMeetsBagel
Coffee Meets Bagel" is a dating app that focuses on providing users with a curated selection of potential matches each day
4.2M+
Total Views
334K+
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Clio Cosmetics, a Korean beauty brand reached out to us with an inquiry on creators to help promote a new line of products...
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Uncharted was tasked in supporting a long-time partner of ours with expanding their reach into the U.S Market.
4.2M+
Total Views
334K+
Total Interactions
Coffee Meets Bagel" is a dating app that focuses on providing users with a curated selection of potential matches each day
4.2M+
Total Views
334K+
Total Interactions
Gatorade were looking for high-impact fitness influencers that could help with their campaign of sharing Gatorade Zero as...
12M+
Total Views
334K+
Total Interactions