Inside JSM Beauty’s Viral Takeover of the U.S
Given JSM Beauty wanted to break into the U.S. market with their Essential Skin Nuder Cushion, our priority was to create moments that felt viral and native to TikTok while still driving real education around the product.
We built the campaign around Amazon Prime periods and everyday base routines, positioning the cushion as the go to option for long lasting, hydrated skin.
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What we did
We partnered JSM with a mix of highly viral, trend driven creators and top educational beauty creators.
This let us tap into fast moving UGC style content, while creators with trusted voices broke down why the cushion does not cake, keeps makeup looking fresh and gives that signature JSM glow
5
M+
Total Views across just 10 videos
Drove viral awareness for the Essential Skin Nuder Cushion across U.S. TikTok and Instagram
Positioned JSM Beauty as a go-to K-beauty base in the U.S, leading to us handling their monthly influencer budgets
