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NEOGEN Goes Global
Expanding Neogen’s Reach in the U.S. Market
Uncharted was tasked in supporting a long-time partner of ours with expanding their reach into the U.S Market. They have been innovative in K-Beauty for years and we wanted to help their reach across US specific demographics.
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What we did
Partnering with Neogen for the long term, we built a strategic influencer campaign designed to drive awareness, trust, and engagement with U.S. consumers.
Through carefully curated short-form content on TikTok and Instagram, we positioned Neogen’s skincare products at the forefront of the K-beauty conversation.
We used a mixture of creators, those both leaders in the K-beauty category as well as some creators with a more comedic approach to allow for less crossover in audiences.
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