We pitched one of our top fitness influencers Scott Ho. At the time he was experiencing explosive growth yet an approachable and friendly feeling to his content. He is an experienced and adept personal trainer with hundreds of clients backing him as he often posts educational content on both the gym and fitness as a whole. 

We thought he was perfect – and so did Gatorade.

 

So, we leveraged his trust voice in the fitness community and got him to produce a high-quality video on his personal journey and growth in basketball and fitness. It reached and resonated with a wide audience and Gatorade also wanted to repurpose it for their own marketing needs.

We wanted to ensure that data was at the forefront for the shorts, the difficulties around Asian American dating and ultimately drive conversions for Coffee Meets Bagel to their app.